Instructions: You may hover your mouse over any data point within a chart to view a popup of the split between how marketers and agency professionals responded to each question. At the bottom of each chart you can click on a variety of drill-down choices – titles, budgets, regions, ad categories, etc. to see how respondents in each of those sub-groups responded to the question. After clicking on a sub-group, simply click “All” within the same category to get back to the original view.
THE STATE OF AGENCY BUSINESS DEVELOPMENT
In order to help agencies improve the focus and effectiveness of their new business efforts, 4A’s and Advertiser Perceptions have partnered on a proprietary study that explores what matters to advertiser decision makers. The presentation highlights business development advice for agencies. The information presented includes:
- Agency search methods
- Agency selection criteria and decision makers
- Client relationship preferences
- Marketer procurement practices
- Emerging agency trends
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