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Voice of the Advertiser

Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry. Our exclusive insights, practical advice and expert guidance produce solutions that deliver results and enable our clients to thrive in today’s complex and competitive advertising market.


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Intel Briefs

Enabling better, more informed advertising related decisions. Intel Briefs provide a unique, peer-group perspective on industry topics of importance to advertisers. Developed using Advertiser Perceptions proprietary intelligence, each Intel Brief provides subscribers with unique, quantitative insights based on advertiser plans, opinions and directions.

The 4 Most Critical Planning Insights for Social Media Advertisers and Their Agencies

3 Critical Media Insights All Marketers and Their Agencies Should Know

4 Critical Insights All Marketers Should Consider Regarding Their Agency Relationship


Coming Next


July 18th – FCC and Broadband Privacy Issues

July 18th – FTC and Smart TV Litigation

July 25th – The Importance of Public Relations

August 1st – Advertising in Mobile Apps

August 8th – Best Ad Impact by Media Category


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Home > Methodology

METHODOLOGY

Weekly Insights*

Frequency: Monthly
Method: Online
Incentive: Cash and Information
Qualification: Involved in advertising and media decision-making
Total respondents: 300

Functions
• Marketers: 50%
• Agencies: 50%

Titles
• VP and above: 40%
• Director/Supervisor: 30%
• Manager: 30%

Vertical Markets
• Alcoholic Beverages
• Apparel (Fashion)
• Automotive
• Beauty (Toiletries and Cosmetics)
• Consumer Electronics
• Consumer Packaged Goods (Cleaning, Food and Beverages)
• Entertainment (Movies, Music, TV and Books)
• Financial (Financial Services, Insurance, and Real Estate)
• Home (Shelter)
• Parenthood
• Pharmaceuticals
• Quick Service Restaurants
• Retail
• Technology (Computers, Hardware, Software, Services, Office Products)
• Telecommunications
• Travel (Transportation, Hotels and Resorts)

*Represents typical approach and may vary from month-to-month

Advertiser Intelligence Report (AIR)

Wave: 24
Frequency: Spring/ Fall
Field date: May/ June 2016
Method: Online
Incentive: Cash and Information
Qualification: Involved in media brand selection decision-making
Total respondents: 2,000+

Functions
• Agency: 60%
• Marketer: 40%

Titles
• VP and above: 11%
• Director/Supervisor: 31%
• Manager: 58%

Vertical Markets
• Alcoholic Beverages
• Apparel (Fashion)
• Automotive
• Beauty (Toiletries and Cosmetics)
• Consumer Electronics
• Consumer Packaged Goods (Cleaning, Food and Beverages)
• Entertainment (Movies, Music, TV and Books)
• Financial (Financial Services, Insurance, and Real Estate)
• Home (Shelter)
• Parenthood
• Pharmaceuticals
• Quick Service Restaurants
• Retail
• Technology (Computers, Hardware, Software, Services, Office Products)
• Telecommunications
• Travel (Transportation, Hotels and Resorts)

Advertiser Intelligence Report for Agencies (AFA)

Wave: 1
Frequency: Spring/ Fall
Field date: Oct/Nov 2016
Method: Online
Incentive: Cash and Information
Qualification: Involved in agency selection decision-making
Total respondents: 425

Functions
• Marketers: 100%

Titles
• VP and above: 56%
• Director: 23%
• Manager: 21%

Vertical Markets
• Alcoholic Beverages
• Apparel (Fashion)
• Automotive
• Beauty (Toiletries and Cosmetics)
• Consumer Electronics
• Consumer Packaged Goods (Cleaning, Food and Beverages)
• Entertainment (Movies, Music, TV and Books)
• Financial (Financial Services, Insurance, and Real Estate)
• Home (Shelter)
• Parenthood
• Pharmaceuticals
• Quick Service Restaurants
• Retail
• Technology (Computers, Hardware, Software, Services, Office Products)
• Telecommunications
• Travel (Transportation, Hotels and Resorts)

Social Media Advertising Report

Wave: 3
Frequency: Annual
Field date: March 2016
Method: Online
Incentive: Cash and Information
Qualification: Involved in social media advertising decision-making
Total respondents: 300

Functions
• Marketers: 50%
• Agencies: 50%

Titles
• VP and above: 44%
• Director/Supervisor: 41%
• Manager: 15%

Vertical Markets
• Alcoholic Beverages
• Apparel (Fashion)
• Automotive
• Beauty (Toiletries and Cosmetics)
• Consumer Electronics
• Consumer Packaged Goods (Cleaning, Food and Beverages)
• Entertainment (Movies, Music, TV and Books)
• Financial (Financial Services, Insurance, and Real Estate)
• Home (Shelter)
• Parenthood
• Pharmaceuticals
• Quick Service Restaurants
• Retail
• Technology (Computers, Hardware, Software, Services, Office Products)
• Telecommunications
• Travel (Transportation, Hotels and Resorts)